We believe in owning fewer, better things.
In pursuit of a more sustainable industry and future, we pledge to create products responsibly, enable you to maximize their wear, and provide a way to recycle every product through second life programs.
In 2020, we made the promise to reach 100% sustainably-made materials by 2022. We’ve made progress.
1. We Produce Responsibly
We sell through 90% of the products we make, which is high for the industry average sell-through rate of just 60-70%.
Unlike most fashion brands, we only make what we think we can sell. We produce in small batches, buying as close to demand as possible to prevent overproduction.
Our suppliers are like family to us. We pride ourselves on working with global craftsmen and craftswomen, and we have built lasting relationships with these partners over the last decade. Each product we create is made possible by generations of artisanry, ensuring every product will stand the test of time.
2. We Design to Maximize Wear
Our goal is to keep our products in your wardrobe and out of landfills.
Intentional design is at the core of our fewer, better philosophy. When designing any product, we first ask ourselves whether it is timeless, functional, and versatile - an item that you will feel chic wearing year after year. But we don’t mistake basic for boring: all of our clothing is created with elevated design details and functional purpose. We design so that you fall in love with what you wear.
Our Lookbook is our new go-to destination for style inspiration. Discover every way to wear our favorite apparel and accessories.
Maximizing wear means optimizing versatility. Each product we create is made to be worn again and again. Rediscover and restyle each piece for seasons to come. With our Lookbook, we created a directory of styling options to ensure you get the most wear out of your favorite soncityshop pieces.
3. Extend the Life of Your Wardrobe
We want to put an end to the notion that your wardrobe is disposable, and encourage the first instinct to be to repair rather than replace. Over time, this practice will extend the life of your products and increase your price per wear, slow consumption, and reduce unnecessary waste.
While all our products are made with quality & longevity, wear & tear over time from frequent use is to be expected, and your beloved products can often be brought back to life with a small repair. In order to reduce waste, we can facilitate repairs for your soncityshop pieces.
Donation & Resell
We believe fashion should always be inspirational - you should always look forward to getting dressed. Once it is time for you to make space for the new by moving on from your beloved soncityshop pieces, we want to empower you to do so without guilt. Our Lean Closet program is designed to keep your soncityshop pieces out of landfill by giving them a second life.