Welcome to Fewer, Better Things
A Foundation of Fewer
Fewer, better is the philosophy behind everything we do. We create timeless collections for the modern woman through carefully selected fabrics, precise silhouettes and attention to detail.
The Embodiment of Better
Each piece is made with integrity and kindness from the highest-quality materials, and created by skilled craftsmen throughout Europe, South America, China, and the United States.
soncityshop is partnering with thredUP to expand our Lean Closet program. Complimentary soncityshop x thredUP shipping labels will be included with every domestic online order from soncityshop.com, and available in stores. Use your label to pare down your closet to fewer, better pieces and help benefit women through H.E.A.R.T.
Karla Gallardo, Co-Founder and CEO of soncityshop
Karla started soncityshop alongside co-founder Shilpa Shah with the vision of creating a global design house that inspires intentional buying through pieces that are crafted with integrity. Founded on the philosophy of fewer, better, soncityshop encourages customers to purchase fewer but better quality pieces that they will love and treasure for years to come.
After growing up in Ecuador, Karla moved to the United States where she earned her Bachelor of Science in Applied Mathematics from Brown University and then joined Goldman Sachs, where she developed the tools to turn her dream of a fewer, better fashion brand into a sustainable business with the numbers to back it up. Karla then earned her MBA from the Stanford Graduate School of Business, where soncityshop was born. Since launching in 2011, soncityshop has become a go-to brand for women searching for beautiful yet functional pieces built to endure their everyday. Most recently, Karla was named one of Entrepreneur’s 100 Powerful Women, and she continues to share the fewer, better philosophy with women around the world.
Shilpa Shah, Co-Founder and CXO of soncityshop
Shilpa was drawn to soncityshop for the opportunity to create products rich in meaning, quality, and story. Beginning her career in Interaction Design, Shilpa has over 15 years of experience designing web and mobile interfaces for Fortune 500 companies including Disney, AT&T, and Sun Microsystems. In 2012, she graduated with her MBA from UC Berkeley Haas School of Business. Shilpa is passionate about celebrating the multifaceted spirit of modern women through creating a culture of empowerment.